What Is Wife Appreciation Day?

This holiday is dedicated to expressing gratitude and affection towards your better half.

husband kissing wife in italy

Photo by Kurt Boomer Photography

While getting married is certainly one of the most memorable moments of your relationship, it isn’t the only day you get to celebrate your love story. Of course, you have your anniversary and personal romantic dates, but there’s also an official holiday dedicated to honoring your better half each year—that being, Wife Appreciation Day.

Celebrated annually on the third Sunday in September, Wife Appreciation Day, or National Wife Day, is a holiday with the sole purpose of making wives feel loved and supported for all the contributions and sacrifices they make on a daily basis. But for those who are a bit unsure of what this holiday actually entails, or for spouses who are simply looking for ways to make this day extra special, we’re breaking down everything there is to know about Wife Appreciation Day. Read on for more.

Meet the Expert

Jacqueline Fae is a relationship expert, matchmaker, and author of several books including her latest, "Attracting the Love of Your Life: 30-Day Manifestation Guide." As a celebrity matchmaker and love expert, Jacqui services clients from their 20s through their 80s in the pursuit of love. 

husband kissing his wife on the cheek for their wedding portraits

Photo by Pharris Photos + Films

What Is Wife Appreciation Day?

Wife Appreciation Day is a holiday dedicated to expressing gratitude and affection for all the things wives do on a daily basis to maintain a strong family and harmonious partnership. In most residences, wives play a pivotal role in shared household duties, like chores and parenting responsibilities, while also doing their part to maintain a balanced home environment for their partner and family. They also provide emotional support to their partners, which involves actively listening, offering advice, and being a source of comfort during difficult times.

That said, between busy work schedules and other obligations, it can be easy for couples to fall into a comfortable routine and take things for granted. Wife Appreciation Day helps mitigate that issue, allowing spouses to find time to make their wives feel more respected and loved, which ultimately reinforces an emotional connection and helps with relationship satisfaction

The History of Wife Appreciation Day

While little is known about the origins of this holiday, it’s believed that Wife Appreciation Day was originally intended to honor wives who don't have children and aren't able to celebrate Mother's Day. And though Wife Appreciation is not an official U.S. government holiday (yet), that hasn’t stopped couples from enjoying the occasion since the early 2000s.

Today, all couples are encouraged to observe this special calendar day, regardless if they have children or not. “Celebrating holidays is vital to making memories and creating a sense of uniqueness in your relationship,” says relationship expert Jacqueline Fae. “Wife Appreciation Day is a good opportunity to honor your love and commitment.” 

What's more, as traditional gender roles and societal expectations continue to evolve, wives are seen and valued for more than just their role as mothers. That's why Wife Appreciation Day serves as an opportunity for partners to express their admiration and gratitude for the wives who contribute to the success of a healthy, happy marriage in every type of way.

two wives looking into each other's eyes

Photo by Brett Seay

How to Make Wife Appreciation Day Special

As mentioned numerous times above, Wife Appreciation Day is an excellent opportunity to shower your wife with love and affection. So if you want to observe the holiday but don’t know where to start, you've luckily come to the right place. From sweet love notes to grand gestures, here's how to make your partner feel special in the short term while strengthening the foundation of your marriage in the long run.

Write a Love Letter

If your wife’s love language is “words of affirmation,” love letters are one of the most romantic gifts you can give her. And in a world where most of your exchanges likely take place over text, a handwritten note is a meaningful way to communicate your intimate thoughts and feelings. Over time, love letters become cherished keepsakes that wives can revisit again and again, serving as reminders of their partner's devotion and commitment.

Plan a Romantic Date

Sometimes the sweetest thing you can do is take initiative when it comes to planning date night. “It could be as simple as making breakfast or dinner, or planning a date night at [your spouse's] favorite restaurant,” says Fae. “Flowers, chocolates, or a special gift could also be a thoughtful gesture.” 

Do an Act of Service

While planning a date night is exactly what some wives want, others will appreciate a specific act of service (especially if that's your wife's love language). Whether it’s cleaning out the garage to make room for your wife’s latest hobby or taking the car to get serviced and detailed, knocking a few things off your spouse's to-do list can sometimes be the best present you can possibly give. You know your partner better than anyone, so consider the things you can do to make your wife's life a little easier and less stressful.

Set Aside Some Alone Time

Between balancing work, kids, your personal wellness habits, and friends and family, sometimes your relationship is the farthest thing from your mind—in part because there is a certain amount of stability in your marriage. This holiday is a great time to rebalance the scales and give your relationship the time and attention it deserves. “[Wife Appreciation Day] extends beyond just gifts or flowers; it’s about devoting quality time with your partner,” says Fae. 

For some couples, this could mean taking a weekend holiday together to reconnect. But for others, even a few hours alone on the couch is enough to make a difference in the love and connection you feel together. “If you have children, consider getting a sitter so you can enjoy a night together,” says Fae. “It’s also about expressing gratitude, letting your spouse know how genuinely precious they are to you.”

Marriage is a wonderful thing to be treasured and worked at. It’s important to take the time to honor your partner and all the good they bring to your life through your marriage. “In a world filled with divorces and failed relationships, a lasting marriage is definitely something to celebrate and cherish," notes Fae.

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