Anastasia Soare, of Anastasia Beverly Hills, has discovered that she is drawn to furniture that subscribes to the “golden ratio”—which is the same rule that she uses when shaping brows. “I didn’t understand why I was so attracted to [Italian midcentury modern designer] Gio Ponti until I found a book about him and learned that his work is based on the golden ratio,” she says. “I use the golden ratio to create the perfect shape on my clients’ faces. And he uses the golden ratio on his furniture.”
Soare first purchased the land for her oasis-like home in Beverly Hills, which borders her main estate, to guard her south-facing views. She then constructed this four-bedroom house for entertaining, importing 160 slabs of Italian marble to decorate the surfaces. The interiors are light-filled and modern, a fluid space to show Soare’s collections of objets and midcentury modern furniture. “The colors are grayish—a warm gray, not a cool gray; if I have colors, they keep me upbeat,” she says, adding that she prefers to mix fabrics, employing everything from bouclé to mohair. “I wanted to have this incredible feeling of zen—but then you look at the different pieces closely, and your eye is surprised.”
The entrepreneur has a strong passion for design and is her own interior decorator. She relies on auctions (including 1stdibs and some of the larger houses) for sourcing her items, focusing on midcentury furniture. (She also shops at stores such as Orange in L.A.) Going from room to room, a visitor is introduced to splendid pieces from the designers of the period, including Ponti, as well as the likes of Paul Evans and Hans Wegner. She is particularly fond of Evans, saying, “He was such an artist—an American artist. His pieces are so unique and he has two periods: brutalist and cityscape. I like the brutalist.”
These pieces are first introduced to Soare’s home and then, after some time, reupholstered to fit the space. (It’s little surprise that the woman behind a brow empire is so detail-focused.) In the master bedroom, for example, a Federico Munari–designed couch has been refreshed in moss green, and two Italian chairs have been reborn in crushed velvet. “I thought that I needed some color in the bedroom and the green worked with the green outside,” she says. “I think the two chairs are so cool looking; they look like bugs." The Pucci de Rossi–designed side table is the same color as the crushed velvet. "I thought that worked so perfectly.”
Each nook is charming and thought-out, featuring art and objets that have been artfully and deliberately positioned. Here, a J.M.W. Turner painting is situated between shelves. And there, a KAWS sculpture is nestled on the coffee table. It makes it hard to choose a favorite room: “I think every corner of this house is my favorite; I love the living room when I wake up and make my espresso, doing my emails and Instagram, and listening to Miles Davis," she says. "For entertaining, I love the dining room with its beautiful table by Paul Evans and living room with serpentine couches, but I really love my bedroom, where I wake up in the morning, look outside, and say, ‘Jeez, I live in heaven here.’”
