Grächen

Branding

Grächen St. Niklaus is a holiday region in the canton of Valais in Switzerland and is very popular both nationally and internationally. In a comprehensive restructuring and transformation process, the existing destination orientation and its future potential were reviewed and the marketing strategy revised. The destination is now to address a broader target group and move away from the original "fairytale positioning" for families. This offered the extraordinary opportunity to rebrand an entire tourism region with a long tradition from scratch.

Client / Manufacturer

Grächen und St. Niklaus Tourismus und Gewerbe

Grächen, CH

Design

TEIL.CH

Zürich, CH