Jennifer Lopez rebrands tour to greatest hits show amid low ticket sales
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Jennifer Lopez is pivoting the direction of her “This Is Me… Now” tour amid weak ticket sales.
After canceling seven dates of the North American tour, JLo has now also decided to broaden the appeal by rebranding the tour from “This Is Me... Now” to “This Is Me… Live: The Greatest Hits,” according to Variety.
The singer-actress announced the tour in February after dropping her latest album, “This Is Me… Now.” The album was accompanied by an hourlong visual “movie” of the same name and a documentary on the making of the self-produced project.
Instead of focusing on that new material, the shows will now highlight her whole career with a set list spanning her discography in hopes it will “entice listeners who didn’t connect with her latest material.”
This pivot comes after Lopez recently canceled tour dates in Atlanta; Houston; Nashville, Tennessee; Raleigh, North Carolina; Tampa, Florida; New Orleans and Cleveland due to lackluster ticket sales. The new album peaked at number 38 on the Billboard 200, which is the lowest for any of her nine studio albums.
Lopez’ reps and Live Nation haven’t publicly announced the tour’s name change, but there are conflicting titles on Lopez’s listings with some venues still having the old tour name and others, such as at Palm Springs’ Acrisure Arena and Inglewood’s The Forum, confirming the rebrand.
In an Feb.16 interview with Jimmy Fallon, the Grammy winner expressed the new project is “a 20-year project of my whole entire music career and how I got from then to now.”
“That’s my goal when people come to my show, I always want people to leave and go that’s the best show I ever saw,” J.Lo told Fallon. “Of all the albums I’ve ever made I feel like this one is really ready for the stage because of the Amazon Original that I did with it. It’s ready. All the choreography. It’s all ready to go.”
The tour is scheduled to kick off in Orlando, Florida, in June
