Sephora lovers have much to look forward to this fall because SEPHORiA, the retailer’s largest beauty event of the year, is set to make its return.
Previously held as an in-person event in 2018-2019 before shifting to a global virtual event in 2021-2022, SEPHORiA will debut a new, hybrid format for the first time in 2023, with a live ticketed event in New York City and free global virtual experience in select markets.
Taking place on September 29-30th, this year’s event will include new and innovative programming aimed at celebrating Sephora’s diverse beauty community and showcasing its uniquely curated product assortment—taking beauty enthusiasts on a first-of-its-kind journey that’s bigger and better than before. The event in New York City will be hosted at a brand-new venue, Skylight at Essex Crossing in Lower Manhattan, and the virtual experience will include an immersive, customizable 3D gaming-like platform, which will open on September 29.
“We are beyond thrilled to introduce the latest iteration of SEPHORiA with our first-ever hybrid experience, including an in-person event in New York City. Falling within our 25th Anniversary year in the US, this event marks an exciting milestone and serves as both a celebration of our past and a nod to our future, as well as symbol of the remarkable benefits of being a cherished member of Sephora’s community,” said Jessica Stacey, senior vice president, external communications, event & experiential marketing at Sephora. “While we’re grateful for the return to an in-person experience, we also recognize the importance of making these events inclusive and broadly accessible to our global beauty community and will do so with free virtual components that are equally enriching. We can’t wait to debut our biggest event endeavor yet and deliver on an unforgettable beauty experience in partnership with many of the world’s best brands.”
At SEPHORiA, attendees will have the opportunity to discover the latest trends and exclusive products through hands-on experiences and interactions with many of Sephora’s most-loved brands, beauty icons, and surprise guests. For the first time, visitors to the virtual platform will be able to create their own avatars to experience new social touchpoints, chat live with Sephora Beauty Advisors, and play games that allow them to earn Beauty Insider points (US and Canada clients only). Attendees will also be able to redeem a unique free NFT, or P.O.A.P (Proof of Attendance Protocol), upon entering the space that can be added to Crypto wallets for free.
Across both experiences, attendees will have access to unique and exclusive content from more than 50 participating brands — the most robust line-up to date, including: Drunk Elephant, Sol de Janeiro, Rare Beauty by Selena Gomez, NARS, Yves Saint Laurent, Patrick Ta, Milk Makeup, Glow Recipe, Youth to the People, Dr. Dennis Gross, Summer Fridays, Danessa Myricks, Caudalie, Farmacy, Kilian Paris, Tom Ford, Skinfix, Dr. Jart+, iNNbeauty Project, Natasha Denona, Pat McGrath Labs, Saie, Tower28, Ceremonia, World of Chris Collins, Dae, Sephora Collection, and more.
Along with expanding global virtual access, Sephora will continue to make the in-person SEPHORiA experience accessible to beauty lovers around the world, beginning with an event in Paris, following the flagship event in New York City.
If you are interested in attending SEPHORiA, registration and ticketing is already open for Sephora Rouge members and opens for all other clients on July 20. For more information, go to www.sephoria2023.com.
