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The Evolution of Jay-Z

The Evolution of Jay-Z

As the hip-hop world takes a look into Jay-Z’s life at “The Book of Hov” exhibit, we revisit many of his greatest accomplishments.

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Photo: Brian Ach/Getty Images for Something in the Water (Getty Images)

This story is part of our new Hip-Hop: ’73 Till Infinity series, a celebration of the genre’s 50th anniversary.

Is there any rapper that epitomizes the “American Dream” more than Jay-Z? I mean the guy went from being a drug dealer in Brooklyn to becoming one of the most popular, successful, and respected rappers of all time. His style, flow, and persona have influenced countless rappers to follow in his footsteps. But none of them can do it like Hov.

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Throughout his career fans have had a peek into Jay-Z the person, rapper, husband, businessman, and friend.

Here is the evolution of Jay-Z.

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Brooklyn born and raised

Brooklyn born and raised

Born Shawn Corey Carter, Jay-Z was born in Brooklyn, New York on December 4, 1969. He was the youngest of four children to Gloria Carter and Adnis Reeves. He grew up in the now-famous Marcy Projects where his love for music came from.

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Jay-Z and Jaz-O

Jay-Z and Jaz-O

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Photo: Al Pereira/Getty Images/Michael Ochs Archives (Getty Images)

If y’all are wondering where he got the name Jay-Z from, he got it from his mentor Jaz-O. Jay can be heard in many of Jaz’s early songs in the late 1980s and early 1990s.

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Big Daddy Kane

Big Daddy Kane

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Screenshot: YouTube

Jay-Z’s name started buzzing around New York when he hopped on the posse cut, “Show and Prove” on Big Daddy Kane’s 1994 album Daddy’s Home. Jay-Z also appeared on the now-deceased Big L’s “Da Graveyard” which also raised Jay’s profile.

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Roc-a-Fella Records

Roc-a-Fella Records

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Photo: Sylvain Gaboury/FilmMagic (Getty Images)

With no record deal to speak of, Jay-Z and his friends Damon “Dame” Dash and Karem “Biggs” Burke started Roc-A-Fella Records as an independent label in 1995. A year late, they signed a distribution deal with Priority Records and Jay released his debut album Reasonable Doubt in 1996. While at the time the album do okay, it is considered by many, one of Jay-Z’s best albums and one of the best rap albums of all time.

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Vol. 1, 2 and 3

Vol. 1, 2 and 3

Jay-Z performs at the Hard Knock Life Tour at the Continental Airlines Arena.
Jay-Z performs at the Hard Knock Life Tour at the Continental Airlines Arena.
Photo: Mitchell Gerber/Corbis/VCG (Getty Images)

In 1997, Roc-A-Fella signed a new distribution deal with Def Jam, where Jay-Z released his next three albums: In My Lifetime, Vol. 1 in 1997, Vol. 2… Hard Knock Life in 1998 and Vol. 3… Life and Times of S. Carter in 1999. All three of those albums included hit records that raised the popularity of Jay-Z as one of the biggest rappers in the country.

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Nas vs. Jay-Z

Nas vs. Jay-Z

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Photo: Scott Gries (Getty Images)

A feud between Jay-Z and Queens rapper Nas in 2001 spawned one of the most talked-about rap beef of all time. Jay first came at Nas on “Takeover,” and in response, Nas destroyed (in my opinion) Jay on “Eather.” Jay then added an extra verse to “Takeover” on his next album The Blueprint. The beef has since been squashed.

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The Blueprint

The Blueprint

American rapper, songwriter, record executive, businessman, and media proprietor Jay-Z promotes his sixth studio album “The Blueprint” circa August, 2001 in Los Angeles, California.
American rapper, songwriter, record executive, businessman, and media proprietor Jay-Z promotes his sixth studio album “The Blueprint” circa August, 2001 in Los Angeles, California.
Photo: Lester Cohen (Getty Images)

Released hours before the 9/11 attacks, Jay-Z’s fourth studio album is probably his most revered and critically acclaimed. The album launched Jay as the biggest rapper in the game. Half of the album was produced by up-and-coming Chicago producer Kanye West.

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Jay and Bey

Jay and Bey

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The power couple started dating in 2001 and got married in 2008 secretly. They have since had three kids.

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The Blueprint 2

The Blueprint 2

The CD cover of rapper Jay-Z’s latest album, “The Blueprint”. 26 November 2002.
The CD cover of rapper Jay-Z’s latest album, “The Blueprint”. 26 November 2002.
Photo: Chris Walton/South China Morning Post (Getty Images)

A year after dropping maybe his best album ever, Jay-Z dropped a follow-up, The Blueprint 2: The Gift & The Curse, a double album. The album had a song featuring Beyoncé called, “03’ Bonnie & Clyde.”

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The Black Album

The Black Album

Rap artist Jay-Z (R) and Russell Simmons speaks to the media during a press confrence to announce Jay-Z’s concert at Madison Square Garden and the release of his final solo album “The Black Album”, September 24, 2003 in New York City.
Rap artist Jay-Z (R) and Russell Simmons speaks to the media during a press confrence to announce Jay-Z’s concert at Madison Square Garden and the release of his final solo album “The Black Album”, September 24, 2003 in New York City.
Photo: Adam Rountree (Getty Images)

Advertised as his final album before retiring, Jay-Z released The Black Album in 2003. Like Michael Jordan, we all know now that Jay did not stay retired for long and eventually returned to music. He even held a concert called the “retirement party” at Madison Square Garden. A year later, Jay-Z became president of Def Jam Records, leading his former business partners Dame Dash and Biggs to sell their remaining interests in Roc-A-Fella Records.

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Kingdom Come

Kingdom Come

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Photo: Johnny Nunez/WireImage (Getty Images)

In 2006, Jay-Z returned with his comeback album Kingdom Come and saw the biggest first-week sales total of his career.

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American Gangster

American Gangster

Rapper Jay Z attends the world premiere of American Gangster at the Apollo Theater on October 19, 2007 in New York City.
Rapper Jay Z attends the world premiere of American Gangster at the Apollo Theater on October 19, 2007 in New York City.
Photo: Stephen Lovekin/Getty Images for Universal Pictures (Getty Images)

In conjunction with the movie of the same name, Jay-Z released the concept album American Gangster in 2007. The movie is about 1970s Harlem drug dealer Frank Lucas and he is played by legendary actor Denzel Washington.

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The Blueprint 3

The Blueprint 3

Rapper Jay-Z performs onstage during his Blueprint 3 Tour at UCLA’s Pauley Pavilion on November 8, 2009 in Los Angeles, California.
Rapper Jay-Z performs onstage during his Blueprint 3 Tour at UCLA’s Pauley Pavilion on November 8, 2009 in Los Angeles, California.
Photo: Kevin Winter (Getty Images)

In 2009, Jay-Z released The Blueprint 3 which features the classic New York City anthem “Empire State of Mind,” featuring fellow New York City artist Alicia Keys.

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Roc Nation

Roc Nation

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Before releasing The Blueprint 3, Jay-Z announced that he would be leaving Def Jam and signing with Live Nation, where he would start his own imprint, Roc Nation. Some of his first signees included popstar Rihanna and then up-and-coming rapper J. Cole

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Watch the Throne

Watch the Throne

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In January 2011, Jay-Z and Kanye West released their collaboration album Watch the Throne with the album artwork being done by Virgil Abloh. The album birthed hit records like “Otis,” “No Church in the Wild” and “Niggas in Paris.”

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First Child

First Child

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Born on January 7th, 2012, Jay-Z and Beyoncé had their first child Blue Ivy Carter.

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Magna Carta Holy Grail

Magna Carta Holy Grail

Jay-Z attends the “Magna Carta Holy Grail” album release party at Pier 41 - Liberty Warehouse on July 3, 2013 in the Brooklyn borough of New York City.
Jay-Z attends the “Magna Carta Holy Grail” album release party at Pier 41 - Liberty Warehouse on July 3, 2013 in the Brooklyn borough of New York City.
Photo: Paul Zimmerman/WireImage (Getty Images)

In 2013, Jay-Z released his twelfth studio album Magna Carta Holy Grail. For the release of the album, Samsung released an app for people to listen to the album leading to it going number 1 on the Billboard 200.

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Solange vs Jay-Z

Solange vs Jay-Z

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Screenshot: TMZ

You knew we would get to it. A video was released by TMZ showing Jay-Z and Beyoncé’s sister, Solange, arguing where you see Solange screaming, hitting, and spitting on Jay.

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Twins

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Jay and Bey had twins in the summer of 2017! As you would imagine, social media and the Bey hive went crazy about the news of the power couple having more children

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4:44

Jay-Z performs on his “4:44" Tour at the Air Canada Centre in Toronto. November 22, 2017.
Jay-Z performs on his “4:44" Tour at the Air Canada Centre in Toronto. November 22, 2017.
Photo: Steve Russell/Toronto Star (Getty Images)

For his 13th album released in 2017, Jay-Z got as personal and introspective as he has ever been. Rapping about his relationship with his wife, mother, children, and even himself. The album was both well received by fans and critics and features the notable songs “The Story of O.J.” and “Moonlight.”

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Everything is Love

Everything is Love

Beyonce (L) and JAY-Z perform onstage during the ‘On The Run II’ Tour at Rose Bowl on September 22, 2018 in Pasadena, California.
Beyonce (L) and JAY-Z perform onstage during the ‘On The Run II’ Tour at Rose Bowl on September 22, 2018 in Pasadena, California.
Photo: Larry Busacca/PW18 (Getty Images)

After Jay-Z released 4:44 in 2017 and Beyoncé released Lemonade in 2016, the power couple released their collaborative album EVERYTHING IS LOVE under the name THE CARTERS.

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Partnership with the NFL

Partnership with the NFL

NFL Commissioner Roger Goodell and Jay Z at the Roc Nation and NFL Partnership Announcement at Roc Nation on August 14, 2019 in New York City.
NFL Commissioner Roger Goodell and Jay Z at the Roc Nation and NFL Partnership Announcement at Roc Nation on August 14, 2019 in New York City.
Photo: Kevin Mazur (Getty Images)

In 2019, Roc Nation entered a multi-year partnership with the NFL to improve the league’s live game experience and better their social justice efforts. Jay-Z’s work with the NFL led to the 2022 Super Bowl Halftime show being headlined by Hip-Hop acts.

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Rock and Roll Hall of Fame

Rock and Roll Hall of Fame

Inductee Jay-Z speaks onstage during the 36th Annual Rock & Roll Hall Of Fame Induction Ceremony at Rocket Mortgage Fieldhouse on October 30, 2021 in Cleveland, Ohio.
Inductee Jay-Z speaks onstage during the 36th Annual Rock & Roll Hall Of Fame Induction Ceremony at Rocket Mortgage Fieldhouse on October 30, 2021 in Cleveland, Ohio.
Photo: Kevin Mazur/Getty Images for The Rock and Roll Hall of Fame (Getty Images)

Jay-Z was inducted into the Rock and Roll Hall of Fame in 2021 along with fellow New York rap legend LL Cool J and pop icon Tina Turner

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”The Book of Hov”

”The Book of Hov”

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Photo: Kevin Mazur/Getty Images for Roc Nation (Getty Images)

To celebrate the 50th Anniversary of Hip-Hop, the Brooklyn Public Library created an installation titled, “The Book of Hov,” which explores Jay-Z’s legacy and journey as an artist, businessman, and philanthropist.

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Making history

Making history

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Photo: Kevin Mazur/Getty Images for Roc Nation (Getty Images)

Hov made history in 2023, becoming the first Black male artist and the second Black person overall to have at least 10 solo albums go multi-platinum, joining only Mariah Carey with her 11 solo records.

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