Maria Sharapova is the No. 7 seed in women's tennis, but to marketers, the media and just about everyone else, she's the main attraction at this year's U.S. Open.
Sharapova has become tennis' "it" girl, winning as much attention for her smashing ground strokes as her cover girl looks.
The buzz has blasted the 17-year-old from obscurity to a lifestyle of limos and papparazzi.
Sharpova says her life has changed dramatically since she won Wimbledon back in early July.
"Well, a lot more people know me now," she said. "It's sort of that thing of becoming a celebrity ... you have so many more fans, so many more people wanting to be involved. It's been great."
Since she won Wimbledon, Sharapova has graced the cover of Sports Illustrated, and a Google search turns up hundreds of thousands of results.
"It's overwhelming," she said. "A lot of things happen when you win ... and that's part of winning."
And with her new-found fame, Corporate America has come calling.
After her Wimbledon victory, Sharapova grabbed her cellular phone to call home. Motorola followed suit, and signed her to a multimillion dollar contract.
"This is one of the first, bigger deals for me, and a bigger relationship," Sharapova said. "I have some other sponsorships with Speedminton ... another sport ... but this is a bigger relationship."
And companies aren't the only ones counting on Sharapova's appeal. Her prowess on and off the court is likely to bring more attention to women's tennis.
"To tell you the truth, the tour has been struggling," she said. "It's been very difficult because a lot of players have been injured. The tour has a new CEO now -- Larry Scott -- and we are seeing great changes, and me being a part of that and winning Wimbledon at a young age brings a lot of excitement to the sport."
Especially if tennis' new leading lady takes center stage again. And she's intent on being the best.
"If I can win Wimbledon, then I think I can be pretty good," Sharapova said. "My goal now is to be No. 1 in the world and to win Wimbledon many more times, as well as the other Grand Slams.
Sharapova, already signed to endorse Nike and Prince, could make $10 million off the court this year, according to some estimates. That number could grow even larger if she wins the U.S. Open.