Cannes Lions

NICKELODEON KINDERNET

dyrdee Media, Berlin / NICKELODEON / 2012

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Overview

Description

Nickelodeon briefed us to develop a channel CI for their relaunch of Kindernet, a classic Dutch kids channel that was on air since 1988. The idea was to keep references to the look and feel of the old channel design and update it with state of the art elements. The organic aesthetic of stopmotion animation was our best fit to combine the old and the new worlds in a contemporary context. Colourful lines are leading the viewer through a world of stopmotion and real elements while the camera is mostly showing everything from a top angle sight. The lines are activated by a kids action like hitting or pressing on something. After their brought into motion they animate the paper elements and they begin to move and change. Real elements are also active in short stopmotion animations. Finally the animations augment into the Kindernet Logo Animation, referring to the logo animation of the 90s channel design.

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