Ann Jennen’s Post

Are you a skilled secretary/assistant, good with numbers and would you like to work with plants? Here is your chance! We are looking for a strong organizational talent to manage the office and support our various activities. You will be part of a team that genuinely cares and a corporate culture aiming at optimal balance between work and private life. Interested to find out more? Send your CV and application letter to ann@fleuroselect.com #fleuroselect #joboffer #officemanager #horticulture

As part of the 2023 jury, Ann had a wonderful evening at yesterday’s Taspo Awards. She was delighted to be invited at the IPM table and enjoyed the company of CEO Oliver Kuhrt, Sabina Grosskreuz, Andrea Hölker, Ilka Zoppa, Klaus Gaumann (Selecta one), Anna Hackstein (IVG) Andrea Kirchhoff and Frank Zeiler (BGI). She saw how Fleuroselect member Florensis was awarded Breeding of the Year with Impatiens Glimmer and Bruno Nebelung for Best Cooperation with PowerSaat/Seedforward. Carolin Melle from Gärtnerei Melle was awarded ‘Entrepreneur of the Year’. After the passing of her father, she not only took over the family company while still finishing her studies but successfully expanded it. During her speech, she urged all fathers in the audience to not underestimate their daughters in business, which was met with a huge applause. Congratulations to all winners! Florensis TASPO Awards

An early start for the second day of our Breeders & Distributors Conference at Landgard Blumen und Pflanzen GmbH! Director Florian Hinrichs explained how Landgard acts as a hub between production, growers and customers. Cees Hoekstra provided insights on the auction room with eight digital clocks selling plants to 200 buyers in the room. After a guided tour of the auction and cash and carry market, Henning Krause explained how the sales in Germany dropped again in the first half of 2023 due to unfavorable weather conditions and insecurities at an end-consumer level. The programme continued with a visit to Europlant Canders where Tom & Marc Canders highlighted how the Belaju Group produces 150 million URC for 100 growers resulting in 65 million pots per year. Henrik Rietberg and Tjerk van Bruchem from Eden Creations shared the breeding history of Calluna vulgaris and the origins of the brand Beauty Ladies, followed by a visit to the nursery and trial field. The afternoon was spent at GASA GROUP Germany GmbH where Jesper Holmgaard explained how Gasa strives to bring nature to people. Jens Hermansen shared how the company ensures the logistics for online plant orders via webshops such as Blume 2000. Lars Rose-Hansen showed how consumer segmentation and category management can contribute to increased sales. The visit was concluded with a guided tour through the facility and a short demonstration of the packaging belt in the Dümmen Orange distribution center, which is located in the same building. A successful day!

The first day of our Breeders & Distributors Conference was dedicated to Energy and Research. Erik Bax from AAB provided an update on Energy Transition. In the near future, taxes will define the energy price instead of availability. Our industry needs to save energy and look for alternative sources to remain successful. The afternoon was spent at Signify in Eindhoven, where Stefan van de Voort showed how vertical farming and greenhouse growing can go hand in hand. We visited the Signify Philips Horticulture LED Solutions vertical farming trials with lettuce, herbs and strawberries. Sjaak Bakker and Henk Jan van Ooijen from Horti ISO shared the near future in robotics, explaining how robots are being developed for delicate tasks in a complex environment, such as harvesting in the greenhouse. What an inspirational day!