DELIVERABLES
EMEA ATL & BTL Launch Campaign.
BRIEF
Hot on the heels on their first touch screen smartphone launch HTC followed up with the HTC Touch Dual which gave users the choice of a touch screen or a physical keyboard. We created a campagn using twins to highlight that we may look that same but each of us is different, Touch or Type. Your choice.
AGENCY: Balance
IDEATION: Lee Rooney
ART DIRECTION: Lee Rooney
DESIGN: Lee Rooney
PHOTOGRAPHER: Camilee Sanson