Axos Bank is an online financial services company providing a diverse range of banking products and services for personal, business, and institutional clients nationwide.
The Axos enrollment app. The innovative, on-the-go app solution for opening both checking and savings deposit accounts.
Axos Bank was experiencing a high abandonment rate of enrollment. The average enrollment was only 18%. In order to help grow the business, they needed to increase the number of customers who opened accounts.
To build a mobile enrollment app that offers new and existing customers a convenient & fast new alternative to opening a deposit account.
The project began with a discovery document that defined the business risk assessment and value, and the customer's needs. Upon approval of the discovery documentation, a workflow representing 8 user scenarios and how each user would navigate through the application depending on their status, and wireframes were created followed by a proof of concept, which consisted of a hi-fidelity mockup and an interactive prototype using the Invision online tool. Based on business requirements and feedback received from usability testing, several design iterations of the app were created before going live.
Within a few months, we reduced the abandonment rate of enrollment by 30% for new customers with the new enrollment app. In addition, increase the average number of banking products per customer by 40%. This was done by implementing a cross-sell intercept concept which offered, in addition to the selected product, a complimentary product before proceeding to the on-boarding process I worked on with the enrollment team for the new enrollment platform and process.
The final design prototype of Axos Bank's first app for customer enrollment. Click through to view screens.