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The 11 Best Cowboy Boot Brands Prove That Western Style Is Here to Stay

Think you're not ready? Trust us, you are.

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We need to talk about cowboy boots. In my adolescence, I spent half a decade living in Texas—I learned quickly that cowboy boots can be as versatile (and stylish) as sneakers. They're loafers and tennis shoes and slides in one: a shoe you can wear for formal occasions, or to casual occasions, or, if you're any of the boys from my high school, football games and prom and the damn SATs. With bootcut jeans or formal trousers, the cowboy boot is a classic that's eschewed trends for decades to become a mainstay. And you know what? As far as footwear goes, this Western style is one of the coolest looks you can find.

It doesn't matter if you have a Southern drawl, a Western twang, or a full-blown Noo Yawk accent—you can still rock the hell out of a cowboy boot. We're living in a time where the style is more versatile than ever—even the coolest guys in fashion, like A$AP Rocky, Rihanna, and Lil Nas X, are wearing 'em. You can, of course, dress them Southern-style, with bootcut jeans and a big ol' belt, but the silhouette has a distinctively rock 'n' roll look to it, one that pairs well with, I don't know, a big city and your favorite pair of pants, say?

If you’re looking for a crash course, these are the 11 best cowboy boot brands in history. Yes, history.

Best Direct-to-Consumer Cowboy Boot Brand

Tecovas

Tecovas
Shop at tecovas.com
Pros
  • Great price-to-value ration
  • Offers plenty of men's and women's styles
Cons
  • Not a lot of novelty options

Tecovas, a label founded in 2015, could be credited with restoring the Western-inspired footwear to its rightful place of prominence the world over. So much so that we officially endorsed 'em back in 2019. Now, a couple of years later, the brand is still riding high, getting our official seal of approval for a second time.

Best Luxury Cowboy Boot Brand

Lucchese

Lucchese
Pros
  • Plenty of options for men and women
  • Super high quality
  • Classic styling
Cons
  • Boots are pricey
  • Leather takes a while to wear in

Lucchese has a leg up on the competition. The El Paso, Texas-based footwear company, founded in 1883, creates a product that is timeless, one that is deeply ingrained in the annals of American history. It makes cowboy boots, ones worn by countless celebrities and U.S. presidents. And by many accounts, including mine, it makes the best cowboy boots—just see their latest collab with Chris Stapleton if you don't believe me.

Best Performance Cowboy Boot Brand

Ariat

Ariat
Pros
  • Super comfy
  • Well-priced
Cons
  • Performance construction doesn't sit well with some cowboy boot purists

If it's a bona fide Western boot you want, a bona fide Western is what you're going to get when the tag says Ariat. To wit: the brand is the official sponsor of Professional Bull Riders—and it doesn't get any more cowboy than that, folks.

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Sleekest Cowboy Boot Brand

Frye

Frye
Pros
  • Unique, modern styles
  • Trusted heritage brand
Cons
  • On the pricier side

Frye is reputedly the oldest boot company in the United States. Since 1863, the brand has been offering styles, particularly harness boots, that are as sleek as they are durable. Throughout the years, it has also created some mighty fine Western-inspired boots, all made of hard-wearing leathers with some of the most beautiful patinas in the market. It's a brand for those who want to dip the their toes in the style without going whole hog.

Another Great Affordable Cowboy Boot Brand

Justin

Justin
Pros
  • Reasonably priced
Cons
  • Not the highest quality

Almost a decade before Lucchese set up shop, Herman Joseph Justin opened a shoe repair business, eventually making bespoke boots that featured decorative stitching (a hallmark of cowboy boots) on the shaft so as to stiffen the leather. Over a century later, the brand is still kicking around, offering authentic cowboy boots at the most affordable prices.

best fashion cowboy boot brand

Huckberry x Wythe New York

Huckberry x Wythe New York
Pros
  • No break-in period required, because the leather is already super soft
  • Will last you a lifetime
Cons
  • Pricey
  • Limited styles

Yes, Huckberry's collaboration with Wythe New York is a relatively new addition to the long and expansive history of cowboy boots, but it shouldn't be overlooked. These high-end, limited edition boots are crafted to feel like the pair you've had and loved forever, with incredibly soft leather, a classic shape, and craftsmanship straight out of a fourth-generation family workshop in Leon, Mexico.

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Best Wide-Ranging Cowboy Boot Brand

Stetson

Stetson
Pros
  • Plenty of styles
  • Modern look
Cons
  • On the pricey side for the quality level

When it comes to true American labels, it doesn’t get more authentic than Stetson. The brand, for well over a century, has outfitted cowboys, ranchers, and the military, becoming synonymous with a brawny, take-no-prisoners vibe. It may be best-known for offering the best cowboy hats and other accessories, but its boots are also up to snuff.

best affordable yet high quality cowboy boot brand

Thursday Boots

Thursday Boots
Pros
  • Offers a variety of shoe styles
  • Highly reputable
Cons
  • Not a cowboy boot specialist brand

Thursday Boots is the perfect happy medium when it comes to cowboy boots. Notice how a lot of cowboy boots are...expensive? They're excellent quality, don't get me wrong—we wouldn't be recommending them to you if they weren't. But unlike many others, Thursday Boots keeps that high quality with a much more affordable price point. They have classic styles that you can wear for years and years.

best authentic cowboy boot brand

Alvies

Alvies
Pros
  • Western wear institution
  • Timeless styles
Cons
  • Pricey

A true Southern brand, Austin-founded Alvies is giving you cowboy boots directly from the source. This is a brand that's a household name in Texas, so you know you're getting authentic, high-quality designs and boots that take you anywhere.

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Most Comfortable Cowboy Boot Brand

Dan Post

Dan Post
Pros
  • Well cushioned
  • Reasonably priced for quality
Cons
  • Some wearers complain about durability

Cowboy boots weren't always known for being comfortable, but Dan Post changed all that. Founded in the 1960s, the brand is regarded for creating the first authentic Western boots with built-in cushioning.

Best Simple Cowboy Boots Brand

Rhodes Footwear

Rhodes Footwear
Pros
  • Great prices
  • Classic look
Cons
  • More basic styles

The iconic cowboy boot style is remixed with Rhodes Footwear. The brand excels in cowboy boots without all the bells and whistles, but with a healthy dose of Western flair.

Why You Can Trust Esquire

shape, rectangle

We’re not about writing how great things are if they aren’t actually great. Every product in Esquire’s round-ups are carefully curated by our fashion and e-commerce teams.

Not only do I, as a former Texan, have firsthand experience on what makes a great cowboy boot (and boy, do I know what doesn't), but when it comes to cowboy boots, you can rest assured that we’re hand-selecting styles that we’ve personally tested, tried, and loved, along with styles that the rest of our stylish colleagues here at Esquire endorse. I'm partial to Tecovas and Lucchese myself (in fact, I'm wearing my Tecovas as I write this), but to get there, I've had to go through a lot of trial and error with other brands. These are the ones that are simply the best.

Every pick on this list (and our other lists!) comes from years of wearing different things, seeing what we love and what we don’t, and going from there. No two feet are the same, and no two men are the same. Your proverbial mileage may vary. But if you’re looking for the right place to start, with advice from folks who and care (possibly too much!) about this sort of stuff, this is the place to be.

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