ELLE’s Ultimate Guide to Online Shopping
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Just like brick-and-mortar stores faced challenges when online shopping rose to popularity, e-commerce is going through an interesting phase. Most recently, the closure of Matches Fashion shook the e-comm industry and left a huge question mark on the future of online retail. If a giant like Matches can’t be profitable enough to pay their orders, and rumors are swirling that other competitors like Farfetch and Net-A-Porter are looking for buyers, where are we going to shop??
Luckily, there’s still a plentiful saturation of options for you to choose from, and we’ve gathered the best 100 sites to shop. Whether you prefer buying multiple brands and categories all in one place or prefer a more curated, directional selection, you can still shop ’til you drop at these online stores. The best part? You don’t even have to leave your house. Whether you just want to browse the best clothing and handbag trends the market has to offer now or you’re looking for something specific, like platform sandals for summer, your laptop is the one-stop-shop.
The Frankie Shop
What’s for sale: Men’s and women’s clothing, accessories, and objects
What we love it for: Matching sets worthy of endless mirror selfies
Prices: $$–$$$
A fast favorite of chic New Yorkers, The Frankie Shop shot to popularity thanks to the brand’s oversized button down shirts, which were everywhere a few summers ago. Now, it’s is an easy go-to for simple, professional-yet-cool pieces both from the brand’s own line and brands the store carries, like JW Anderson and Ganni.
What customers are saying: “The Frankie Shop rocks. It’s become my go to for classic with a hint of trend and comfort. Rich. Beautiful. Contained. Classy. Boss.”
APOC Store
What’s for sale: Men’s and women’s clothing, accessories, art and objects
What we love it for: Edgy pieces from niche designers
Prices: $–$$$
For those with an edgy aesthetic, APOC Store is the place to go. From experimental fashion and accessories to creepy-cool homeware, the store is a labyrinth of ultra-niche finds.
Alex Eagle
What’s for sale: Men’s and women’s clothing, accessories, vintage objects, art and homeware
What we love it for: British sensibility for today’s fashion
Prices: $$–$$$
Combining sophistication with a modern cool-factor, Alex Eagle strikes a balance of practical minimalism and luxurious tailoring. The brand makes their own pieces, with an option for bespoke orders, but they also sell collaboration and vintage pieces. If you can visit the store in London, you'll also find exquisitely curated art and homeware.
What customers are saying: “A must-visit shop if you’re into design. Great variety of beautiful gifts, casual and sophisticated fashion. Plus a great space dedicated to furniture and art. Absolutely love it!”
ESSX
What’s for sale: Men’s and women’s clothing, accessories, and jewelry
What we love it for: Cult-favorite and emerging designers for unbeatable New York style
Prices: $$–$$$$
ESSX boasts an expertly curated assortment of established and emerging designers that would make any street style enthusiast swoon. With an ever-expanding selection and rotating in-store pop-ups, the curation is always fresh and does downtown New York City style proud.
What customers are saying: “Best store in New York for good clothing. Period.”
Not Just A Label
What’s for sale: Women’s clothing and jewelry
What we love it for: Accessible designer pieces
Prices: $–$$$
The pieces at Not Just A Label range from casual to formal, accessible to luxury. From leather jackets to gowns, shoppers can enjoy unique pieces they won’t find just anywhere.
Broken English
What’s for sale: Jewelry and homeware
What we love it for: Established and emerging jewelry designers
Prices: $$$–$$$$$
For fine jewelry, Broken English has one of the best selections of all sorts of styles, designers and price ranges. Perfect for gift-giving or just treating yourself, the store makes online jewelry shopping easy.
What customers are saying: “Broken English is THE place to go for artisan-made high karat gold jewelry.”
We Must Shop
What’s for sale: Women’s clothing and accessories
What we love it for: Emerging and niche designers
Prices: $$–$$$$
We Must Shop is a chic stop for minimalist, modern brands from ready-to-wear to shoes to lingerie.
Assembly
What’s for sale: Men’s and women’s clothing, accessories, jewelry, art and objects
What we love it for: Independent and niche designers
Prices: $$–$$$$
For curated city style, Assembly is the perfect place to shop. Flashy labels have no power here; these pieces are for those who buy pieces for the sake of fashion.
What customers are saying: “The clothing selection is always expertly curated and I always find something that I didn’t know I needed.”
Pêche
What’s for sale: Women’s clothing, shoes, and accessories
What we love it for: Streamlined elegance
Prices: $–$$
Pêche manages to be trendy, yet elegant at the same time. The brand was started to help streamline women’s wardrobes and now it carries ready-to-wear, bags and shoes that can all be considered staples, at an accessible price point.
Material Good
What’s for sale: New and vintage jewelry and watches
What we love it for: Independent and emerging designers
Prices: $$$–$$$$$
Material Good is a must-shop for any jewelry lover. The store itself is gorgeous should you be able to visit, but the website also has an extensive selection of fine jewelry both new and vintage, and also both from the brand and from various small jewelry designers.
What customers are saying: “Material Good has an extensive collection of jewelry you won’t find anywhere else, including lovely and creative pieces from their very talented in-house designer.”
Skims
What’s for sale: Men’s and women’s activewear, lingerie, shapewear and loungewear
What we love it for: Fit and functionality
Prices: $-$$
Kim Kardashian really hit the nail on the head with Skims. With lingerie and loungewear designed to fit everyone’s needs, the brand has solutions for any situation.
What customers are saying: “It snatches my body so well and the color is so pretty. Make sure to size up if you want a comfortable fit, though, it’s still going to snatch you like it’s suppose to.”
Selfridges
What’s for sale: Men’s and women’s clothing, accessories, beauty, tech and gifts
What we love it for: Wide variety
Prices: $-$$$
Just like any other major department store, the British equivalent of American favorites, Selfridges, offers a huge variety of products. Designer handbags meet with accessibly-priced ready-to-wear, men’s and kid’s collections, gifts and tech.
FWRD
What’s for sale: Women’s clothing, accessories, and beauty
What we love it for: Designer favorites and resell initiatives
Prices: $-$$$
FWRD is a great place to find designers like Isabel Marant and R13, mixed in with Balenciaga and Acne Studios. The site offers all kinds of product categories, including a resell category that sells pre-owned designer handbags.
What customers are saying: “It’s my go-to place for pretty much everything. Best selection, best prices, best customer service!”
Pilgrim New York
What’s for sale: Vintage women’s clothing and accessories
What we love it for: Vintage designer finds
Prices: $-$$$
For incredibly well-kept vintage designer pieces, Pilgrim NYC is the place to go. If you can’t make it to the brick-and-mortar, the site offers the same access online to these amazing pieces.
What customers are saying: “Beautiful curation of high end designer luxury clothes. Immaculate condition.”
Adanola
What’s for sale: Women’s loungewear and activewear
What we love it for: Effortlessly cool loungewear
Prices: $-$$$
For active or loungewear that’s not just any old pair of sweats, Adanola has you covered. Chic oversized button down shirts, soft knit tees and sweaters, and effortless active sets can all be found here.
What customers are saying: “Quick shipping, easy to use website, great choice.”
Dissh
What’s for sale: Women’s clothing and accessories
What we love it for: Classic and minimalist styles
Prices: $-$$$
If you want an easy, yet chic, wardrobe, Dissh is for you. This clothing is for every day and can really be made to fit any occasion. Mixing and matching pieces create an entire wardrobe of effortlessness.
Suzie Kondi
What’s for sale: Women’s loungewear
What we love it for: Marvelous materials
Prices: $$-$$$
A life of luxurious leisure is what Suzie Kondi sells, with terry play sets and open crocheted knits.
Aje
What’s for sale: Women’s clothing and accessories
What we love it for: Unapologetically and elegantly feminine
Prices: $$-$$$
A popular Australian brand, Aje creates clothing to fit all kinds of life situations. From work to vacation, Aje sells beautiful, feminine clothes and accessories that can carry you there.
Cafe Forgot
What’s for sale: Women’s clothing and accessories
What we love it for: Eccentric pieces
Prices: $$-$$$
For eccentric clothes, jewelry and accessories, Cafe Forgot will have the unique piece you're looking for, either as a gift or for your own wardrobe.
What customers are saying: “Cafe Forgot is your go-to spot for anything in independent up and coming fashion! So unique and always has such amazing fashion designers and artists they represent.”
Hvoya
What’s for sale: Men's and women’s shoes and handbags
What we love it for: Ultra-chic accessories
Prices: $$-$$$
A small Ukrainian business, Hvoya creates gorgeous, oftentimes unisex accessories that are ahead of trends. From crocheted flats to chunky boots, the accessories are both wearable and covetable.
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