Places to Stay

Florence's Hotel Savoy Reopens with a Gorgeous New Pucci-Designed Lobby

The storied hotel in the heart of Florence is looking fresher than ever.
Hotel Savoy lobby Pucci design
Courtesy Hotel Savoy

Florence’s Hotel Savoy is back—and you can’t miss it. Following a six-month closure, the famed hotel has reopened its doors today, with a rebooted look that plays on its century-long history as the Grand Dame of Florence’s Piazza della Repubblica. Even better: They teamed up with Emilio Pucci Design for the newly over-the-top main entrance, a first for the storied fashion house.

“It always starts with a scarf,” says Laudomia Pucci, Emilio Pucci’s daughter and image director of the Florentine fashion house known for brilliantly patterned and colorful designs.

Here’s how the story begins. Pucci imagined a new scarf, with the images of both the Hotel Savoy and Piazza Della Repubblica while The Savoy’s Director of Design, Olga Polizzi, handled the architectural aspects of restoring the grand lobby to bring back the original grandeur of the entrance with raised ceilings and exposed columns. Then Polizzi washed it in an entirely white palette, giving Pucci the freedom to accent the space with vivid Mediterranean colors—a medley of blues, blacks, and even a dash of pink woven through custom furniture pieces, pillows, and a handmade statement carpet. “The colors always tell a story with a narrative of design,” Pucci says.

The Laudomia Pucci scarf that started it all.

Courtesy Hotel Savoy

While the lobby is more grand than ever before, the reboot is also a tale of a dramatic downsizing. The hotel’s room count was reduced from 102 to 80, giving Polizzi the freedom to reconfigure four Grand View suites, each of which is a stunner of a #RoomWithAView.

The new Presidential Suite, a palatial top-floor ensemble of light colors and marbles, hand-painted dendritic wallpaper, handcrafted furnishings from Italian brands (including Chelini Firenze and C&C Milano), and curious vintage knick knacks that Polizzi handpicked at Florence’s Mercato dei Pulci. And then there’s the Panoramic suite, a duplex pied-à-terre, that sits eye-level to Brunelleschi’s dome.

“The Savoy is reflection of the personality of the city,” says Polizzi. “Florence is fun—she’s the whimsical, naughty, younger sister of Rome.”

As for that Pucci scarf that started the story, its image is now printed—in blue and fuchsia—on the tabletops of Irene, the Savoy’s terrace cafe on Piazza della Repubblica, which is the place for people watching in the city. So while the new lobby and new suites are grand, that’s where we’ll be enjoying the view this spring.