Client:

Assignment:

In the wake of Hurricane María, canned food became the ideal option for many families in Puerto Rico. Spam wanted to capitalize on this opportunity by creating valuable content for our audience during the holiday season.

Content Strategy:

We created three recipes that responded in theme and creativity to the 3 major holidays of the season.

Distribution:

We produced 3 video recipes that were distributed on elnuevodia.com and primerahora.com as well their respective Facebook pages. Each video was shared a few days before the classic celebration dates.

Videos

Web Articles

Screen Shot 2018-01-19 at 5.39.56 PM.png

Screen Shot 2018-01-23 at 3.05.09 PM.png

Screen Shot 2018-01-23 at 3.04.53 PM.png

Screen Shot 2018-01-23 at 3.24.26 PM.png

Screen Shot 2018-01-23 at 3.25.24 PM.png

Screen Shot 2018-01-23 at 3.29.21 PM.png

Social Posts

Screen Shot 2017-12-22 at 3.42.30 PM.png

Screen Shot 2017-12-22 at 3.49.43 PM.png

Screen Shot 2017-12-22 at 3.55.37 PM.png

Screen Shot 2017-12-22 at 4.12.07 PM.png

Screen Shot 2017-12-22 at 4.34.14 PM.png

Screen Shot 2017-12-22 at 4.40.44 PM.png

Screen Shot 2017-12-22 at 4.42.58 PM.png

Screen Shot 2017-12-22 at 4.45.37 PM.png

Screen Shot 2017-12-22 at 5.39.48 PM.png

Screen Shot 2017-12-22 at 5.43.10 PM.png

Screen Shot 2017-12-22 at 5.47.19 PM.png

Screen Shot 2017-12-22 at 5.56.04 PM.png

Results

15.29% Content CTR

2¢ CPC

Check out our other case studies

National University College

Mall of San Juan

Prevnar - Adult Vaccinations