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Stanislaus von Moos
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Max Huber Paperback – March 30, 2011

by Stanislaus von Moos (Author), Mara Campana (Contributor), Giampiero Bosoni (Contributor)
4.7 4.7 out of 5 stars 12 ratings
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"Max Huber (1919-92) is one of the most significant graphic designers of the twentieth century. In this comprehensive monograph, the first to be published on this major figure, the authors trace and illustrate Huber's entire career, from his early years in Switzerland to his more mature work in Italy." "Huber's style assimilated the teachings of the early modern masters, such as Max Bill and Laszlo Moholy-Nagy, combining their principles with the enormous variety of cultural influences present in vibrantpost-war Milan. This fully illustrated survey of his work demonstrates that Huber was among the first to apply the aesthetics of the avant garde to a corporate and commercial environment, creating formal solutions that he would go on to use throughout his life. Among the 450 illustrations in this book (the majority of which were never published before) are examples of his celebrated posters for the Monza races, his jazz record covers and book series for major Italian publishers, which remain appreciated today as superb examples of their genres." "Some of Huber's most enduring achievements were on a completely different scale and remain in the collective memory of generations and on the streets of Italy: his logo design for the department store La Rinascente and the supermarket chain Esselunga, were so influential as to change the public's perception of these two popular stores and, moreover, the visual landscape of Milan itself." "The three expert authors of this book (Stanislaus von Moos, Mara Campana and Giampiero Bosoni) were privileged to have the full support of Huber's widow, Aoi Kona, who granted them unrestricted access to the renowned archive of Huber's work that is now housed in the m.a.x.Museo, in Chiasso, Switzerland. This wide-ranging and exhaustively researched book demonstrates the importance of this fascinating and influential figure in the history of modern graphic design."--BOOK JACKET.
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  1. Reading age
    12 years and up
  2. Print length
    240 pages
  3. Language
    English
  4. Grade level
    7 and up
  5. Dimensions
    10 x 1 x 11.5 inches
  6. Publisher
    Phaidon Press
  7. Publication date
    March 30, 2011
  8. ISBN-10
    0714861103
  9. ISBN-13
    978-0714861104
  10. See all details
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Product details

  • Publisher ‏ : ‎ Phaidon Press (March 30, 2011)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 240 pages
  • ISBN-10 ‏ : ‎ 0714861103
  • ISBN-13 ‏ : ‎ 978-0714861104
  • Reading age ‏ : ‎ 12 years and up
  • Grade level ‏ : ‎ 7 and up
  • Item Weight ‏ : ‎ 3.28 pounds
  • Dimensions ‏ : ‎ 10 x 1 x 11.5 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 12 ratings

About the author

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Stanislaus von Moos

Stanislaus von Moos

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Customer reviews

4.7 out of 5 stars
4.7 out of 5
12 global ratings

Top reviews from the United States

Lori
5.0 out of 5 stars Timeless Visual Beauty
Reviewed in the United States on February 11, 2009
Verified Purchase
This beautiful book compiles all of the great Italian
designer's best work throughout his entire career.
Visually stunning work, ahead of it's time, inspiring always, my faves being the photomontage/type combos, 2,3 and 4-color overlays (check out the cover) all with supreme balance and taste.
A great addition to any graphics library.
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S. R. GREEN
5.0 out of 5 stars Max Huber!
Reviewed in the United States on March 4, 2014
Verified Purchase
Fantastic book for anyone who knows and loves his work! Great to give as a gift or for your pure enjoyment!
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V. Brown
5.0 out of 5 stars I ADORE THIS BOOK
Reviewed in the United States on June 8, 2007
Verified Purchase
This book is informative of Max Huber, his style, his philosophies and it offers beautiful imagery both color and black/white. We display the series, including OTl Aicher, Josef Muller-Brockmann because they're all the same size and thickness. Phaidon knows what they're doing.
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Nikki Srnka
5.0 out of 5 stars Five Stars
Reviewed in the United States on July 20, 2014
Verified Purchase
Superb seller and book. A+++
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James L. Avilez
5.0 out of 5 stars Brilliant!
Reviewed in the United States on July 14, 2008
Wow, simply fantastic and sublime. Along with Hoffman one of the greatest Graphic Designers to come around.
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Top reviews from other countries

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モーた
5.0 out of 5 stars 代表作が１冊に詰め込まれています
Reviewed in Japan on February 13, 2017
Verified Purchase
カラフルなセロハン紙を重ね合わせたような独特の作風のポスターをはじめ、代表作が１冊に詰め込まれています。ポスターを見ていると、何だかハッピーな気分になります。約25×29センチの大きな本で、ペーパーバックですがカバー付きです。洋書としては、コスパが良いと思いました（四千円弱で購入）。
ただ、若干気になったのは、黄色っぽくくすんだ色調が多いように感じたこと。古くなって黄ばんだ作品の写真がそのまま掲載されているからでしょう。今の技術を持ってすれば、ある程度は色補正できると思いますので、ページ一杯の大きさで掲載の代表作くらいは、色補正してもらえると尚良いと思います。
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kmax
5.0 out of 5 stars 素晴らしき「踊るタイポグラフィ」の世界。
Reviewed in Japan on September 20, 2012
Verified Purchase
戦後イタリアに偉大な足跡を残したグラフィック・デザイナー、マックス・フーバー（1919-1992）の作品集。出版元は英国のファイドン・プレスで、2006年に上梓された ハードカバー版 をペーパーバック化したものだ。

フーバーはスイスに生まれ、戦前に商業デザインの世界に身を投じた。頭角を現すのは戦後のミラノにおいてであり、書籍のカバーアートを皮切りに、様々な商業デザインを手がけていく。
彼が敗戦国イタリアの首都にあって成功を得たのは、おそらく二つの優れた才能による。一つは持ち前の幾何学的センスで、特にタイポグラフィに対する美意識は、同時代にあって抜きん出たものである。

彼のもう一つの才能は、仕事に対する嗅覚であり、とりわけ戦後復興期に多くの投資が行われた工業、そして大衆が渇望した娯楽分野での活躍が目覚ましい。前者は石油資本などの企業広告に、後者はテレビ・ラジオという放送メディアの広告とレコードジャケット（彼自身が愛好したジャズのものが多い）に代表される。

フーバーの仕事は、大規模な制作予算を要する商業デザインよりも、比較的低予算で実現可能なものが多い。タレントを起用した派手なキャンペーンなどとは無縁で、限られたデザインエレメンツを効果的に配することで、最大限のアイキャッチ効果を得る手法だ。
本書ではそうした彼の仕事ぶりを、膨大な作品群によって知ることができる。全体として３部構成、合計12の章で構成される内容については、 ハードカバー版 のリンク先に「なか見！検索」があるのでそちらを参照されたい。

ちなみに本書のカバーデザインはフーバー自身の手になるもの。これが「1971年の個展のための仕事」と聞いて驚かない方には、さらに初期の作品を見ていただきたい。やや古典的な肌合いを持つポスターなどに踊る文字は、現在でもポピュラーなフォント（書体）が多用されているのだが、その多くは手描きで起こされたものだ。
後に主流となるフォトタイプセッティング（いわゆる「写植」）も、現代のコンピュータで扱うデザインツールも無い時代だから当然なのだが、フーバーのタイポグラフィに対する鋭い感覚の裏には、きわめて地道な作業の積み重ねがあった。その作業の様子を写真で見るだけでも、本書を手にする価値はあると思う。

フーバーは紙媒体を主とする商業デザインの世界で声望を得たが、もし彼が米国に移住し、ハリウッドで映画タイトルの仕事に就いていたら、より大きな成功を収めたことだろう。同時代の映画タイトル作家でいえば、ソウル・バスよりもモーリス・ビンダーにごく近い。あの「シャレード」のリズミカルなアヴァンタイトルを愛する方であれば、本書にみるフーバーのデザインにも心惹かれることだろう。

本書をデザイン関連の仕事に就く方、デザイン物品を愛する方すべてにお勧めしたい。
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