With the weather making a full transition into fall and winter, cosmetics brand SheGlam is promoting coziness and all-around nostalgia, collaborating with “Care Bears” on a makeup collection.
Launching on Friday, the set is inspired by the happy and fuzzy-textured characters, featuring palettes, blush and lipstick. The brand even picked fun names for the product shades, including Tickled Pink, Get Your Shine On and Love-a-Lot, which is an actual Care Bear name.
Care Bears hit the scene in 1981, painted by artist Elena Kucharik to be showcased on greeting cards. The lovable toy bears are known for their pastel multicolor offerings and the signature “belly badge” on their stomachs.
One of the product highlights in the collection is the Care Bears x SheGlam Share Your Care Palette ($9.99). It features 12 high-pigment shades in an array of finishes, including silky mattes, slick foils and frosty shimmers for versatility and effortless blending capabilities.
The Cuddle Time Powder Blush ($5.49) is equally pigmented and blendable, from rosy shades including Tickled Pink to Thrill Seeker, a vibrant shade that is a nod to Care Bear Brave Heart Lion’s courage. Rounding out the collection are the Sweet Wishes Colored Eyeliners ($3.99), the Share a Smile Lip set ($10.99) and a Catch Some Fun Highlighting Puff ($4.99).
In terms of packaging, the collection fully embraces the Care Bears aesthetic, with the palette and blushes wrapped in a fuzzy outer lining with a Care Bear decorated in front.
The Care Bears X SheGlam collection officially launches on Friday and will be available on sheglam.com.