It’s time to flex your inner James Bond at Aston Martin’s new ultra-luxury flagship, Q New York, which just opened its gull wing doors on Billionaires’ Row.
As The Post first reported, you may need a “Goldfinger” to gain entry to check out 007’s favorite ride — but drooling is always allowed outside the showroom at 450 Park Ave. where, for now, the fierce, all-new $300,000-plus DB12 super tourer is on display for the very first time in North America. Same goes for one of the just 40 Aston Martin Valkyrie AMR Pro hypercars – hiding 1,000 horsepower under its hood for those who like to scare “The Living Daylights” out of their companions.
Window shoppers will find the vehicles highlighted in a striking 131-foot-wide installation — the “Champagne Frame” — intended to showcase the company’s iconic Aston Martins illuminated by an equally immense 2,100-bulb chandelier.
Convince your local dealer to snag an appointment “For Your Eyes Only” and commission Britain’s best automotive experience through unique Near Field Communication technology.
The flagship’s green room features a life-size 35-by-10-foot ultra-HD LED wall with a direct video to the design team at Aston Martin Lagonda’s headquarters in Gaydon, Warwickshire, England — enabling you to plot every bespoke detail in luxury and comfort. A wall filled with color samples enhances both the visual and tactile sensations.
As Aston Martin celebrates its 110th anniversary, the company experienced a 51% year-over-year increase of vehicles sold worldwide with the Americas representing a 92% year-over-year surge for its bespoke Q by Aston Martin. In 2022, after it leased most of the former Philips Auction House, a spokesman told The Post the company’s ambition was “to create a truly mesmerizing, luxury experience for our customers in one of the most prominent corners of Midtown Manhattan.”
With 192 feet of frontage and dramatic high windows that wrap the entire southwest corner of East 57th Street onto Park Avenue, the British company now occupies about 15,000 square feet on the ground level, the lower level and a sub-cellar area.
What’s more, the company will extend “carefully curated high-end dining and overnight travel experiences” so clients can fully immerse themselves in the personalization of their own Aston Martin. Some say, “Diamonds Are Forever” but if “You Only Live Twice,” an Aston Martin is enough.
Like other luxury brands, Aston Martin has also aligned itself with residential projects including at 110 William St. in the Financial District, where it branded a handful of penthouses. There’s also the entire 66-story Aston Martin Residences in Miami that encompasses 391 luxury condominiums and penthouses — with a seven bedroom sprawled over nearly 20,000 square feet available for $59 million.
